The iconic Wienermobile, a sausage car, was invented by Carl G. Mayer, Oscar’s nephew, for the renowned food company Oscar Mayer. Since its debut, the car has gained a massive following and remains a popular marketing tool for Oscar Mayer.
The Wienermobile’s main mission is to travel across America, promoting Wienermobile’s fast food products. It boasts an impressive length of 8.2 meters and a height of 3.4 meters.
The unique advertising strategy proved to be highly effective, prompting Oscar Mayer to create several other Wienermobile models, such as Yummy, Ourdog, Big Bun, Ohi wish, and Weenr.
This brilliant advertising idea not only brought success but also substantial profits to Oscar Mayer. Over time, the Wienermobile has gained international recognition, becoming famous beyond the US market.
